Zain Kuwait picks’s innovative on-demand platform to deliver key business insights for new value added services and data monetization

  • Zain has implemented expertise to unlock insights in network data to address critical business needs.
  • The on-demand platform provides innovative business insight into data to drive value-add service and data monetization opportunities.

BOSTON, NH. 13 June 2016 -- Zain Kuwait, the leading telecommunications company in Kuwait, has selected the on-demand platform, along with the Web Awareness and Subscriber Segmentation analytics smart Apps, within its marketing department.

The smart Apps provide Zain’s marketing team with a fast, flexible and cost effective way to gain deep insight into their data that specifically meets its immediate, critical business needs. smart Apps can be run at any time for quick on-demand analytics, allowing teams to react to market changes, competitor activity or customer demand. 

“As the leading telecoms company in Kuwait it’s critical that we continue to look at new ways of understanding and reacting to consumer behavior across our network and that we continue to offer innovative new services,” says Nabeel Mohammad, CTO at Zain Kuwait. “The project is a strategic undertaking to drive greater network data monetization as well as to offer additional customer value-add services. We have been excited to see’s innovative approach to creating the insights we needed in just few weeks from project kick-off”’s Web and Subscriber Awareness Apps allows Zain to easily highlight consumer interactions online, addressing the operator’s strategic need to uncover subscribers’ behavioral patterns and quickly turn them into data monetization opportunities.

“There is so much consumer information available to operators now but it is worthless if they can’t access the right information when they need it or show an immediate return on investment. That’s where comes in. We’ve taken a fundamental new approach to network analytics and provide just the meaningful critical data.” says Emanuele Vespignani, CEO at Corp

The Zain project has been deployed over eight-weeks and data will be delivered via reports and through cloud-based applications.

The solution is telecom grade, designed to minimize complexity, while maintaining the lowest total cost of ownership through an innovated on-demand approach.


Press contact:

Sian Aherne 
+44 7891 679752

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