Understand the number of people, their individual journeys and their profile, who enter or could pass a location is very complex and expensive to find out. This is used for locating retail or other location based services, or for providing geo-based advertising services. In addition attendees of large outdoor events can be targeted for surveys.
LPA uses network data to profile subscribers and matches this to a location at a specific time, or is able to set-up a geo-location that triggers a flag when subscribers enter a specified location.
Brands searching for a location for their business can reduce the risk and cost of securing sites. Advertisers can increase effectiveness of their advertising and outdoor event organisers can understand in detail about attendees