A billboard’s value to an advertiser is based on the potential of an audience that are interested in their goods and pass that specific location. Reliable detailed data has been expensive to obtain.
SGS provides detailed profiles of subscribers passing a location enabling advertisers to calculate the value of each billboard to a brand. Moreover, where profiles change throughout the day different content can be dynamically changed if the site allows for it.
CPSs can offer advertisers and billboard owners detailed valuations of sites as a service
